Breakthrough Advertising by Eugene Schwartz Unpackaging

Check out this video of me geeking out as I open up my copy of Breakthrough advertising by master copywriter Eugene Schwartz. I am creating a course all about copywriting and I am reviewing this book to pick up some extra nuggets of marketing goodness. In the video, I show the chapter titles which was enough to get me excited to read the whole thing in one sitting. I’ll post a review of the book in the near future.

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