Marketing your painting company can be a full-time job by itself. If you weave these four marketing ideas into your painting company, you’ll be able to grow your business while doing much of the painting yourself. Then, you can grow enough to hire a team of painters to do several jobs simultaneously!
Provide Outstanding Service
Word of mouth and social proof (where people make recommendations or provide testimonials and reviews online) are the two best ways to build a service business. However, you won’t get those referrals and testimonials unless you provide top-notch service. Here are some examples of great service:
Show up on time. Punctuality shows respect for your clients’ time and sets the tone for a positive working relationship.
Pay attention to the details. A well-executed paint job can transform a space, and clients will appreciate your meticulous approach to your work.
Clean up thoroughly. Leaving a client’s space tidy shows professionalism and respect for their property.
Return calls and solve problems promptly. Quick responses to inquiries and issues demonstrate your commitment to customer satisfaction and can lead to repeat business and positive word-of-mouth.
Ask for Referrals
Even when your service is beyond reproach, you can’t count on getting referrals unless you ask for them. Happy clients are often more than willing to recommend your services to their network. Don’t hesitate to ask satisfied customers to recommend your painting services to their friends and family! Also, ask if you can quote them in testimonials.
Maintain an Online Presence
The “social” in “social proof” refers to social media, that inescapable aspect of life in this digital age. Claim a Google My Business profile to increase your visibility in local search results. Create a Facebook page, too.
Build a website that showcases your work with a gallery of photos of past projects. Provide information about your services, and demonstrate your expertise through a helpful blog with articles that address common questions or concerns about painting services.
Allow reviews on your website, and respond gratefully and respectfully, even if they’re negative. Then, offer to resolve problems if a former client expresses disappointment.
Maintaining your online presence can consume a lot of time. An experienced, knowledgeable social media manager might be your first and best hire while building your business.
Promote Environmental Responsibility
Promoting environmental responsibility can set your painting company apart from others. Many customers seek out businesses that prioritize sustainability. For example, you could use eco-friendly paints with low levels of volatile organic compounds (VOCs). Xylene solvent has a unique role in the paint industry, so employ such alternatives to high-VOC solvents and implement safe solvent and paint waste recovery practices. Educating your clients about the steps you’re taking to protect the environment can pay off with increased business.
Implementing these marketing strategies for your painting company can help you attract new clients and grow your business. Eventually, you’ll be able to step back and manage your business while teams you’ve hired and trained to provide the same level of superior service complete the jobs that come your way.
