Business owners should not overlook the importance of packaging design. Packaging is the first thing customers will see, and it can make a difference in how they perceive a product. An effective design is crucial to a successful product launch and customers becoming aware and familiar with your brand. By following these five steps, you can develop an initial packaging design that looks great and resonates with your target audience.
Create a Design Brief
Before you start thinking about designs, you need to have a clear idea of what you want your packaging to achieve. A design brief is a document that will serve as the foundation for your packaging design. It should outline your product’s key features, your brand identity, and the specific information you need to incorporate into an initial design.
Complete Market Research
Completing market research while developing a product design is threefold. It entails having a deep understanding of your target audience and competitors and having design strategies to execute the brand’s goals.
Explore what customers among different demographics gravitate toward with competing brands in your industry. Market research can provide valuable insights to help you make informed decisions about your packaging design.
Develop a Dieline Design
Now it’s time to develop an initial packaging design using a dieline template. A dieline is a diagram that displays the cut lines and folds of your package in a flattened view. Developing a dieline is a critical step because it determines how you will construct your packaging. Correcting issues in this stage prevents designers from having to redevelop visual elements after printing a three-dimensional prototype.
Review and Revise
The initial packaging design will need thorough review by other designers, managers, and directors working on the team for a product launch. It’s essential to present the design comprehensively and make sure they understand the rationale behind each choice. They might catch issues you’ve overlooked or have suggestions to perfect your product packaging design. After receiving feedback, create additional design iterations and keep the brand’s guidelines and your research in mind.
Print a Prototype
Once you’re happy with your design, it’s time to print a three-dimensional prototype. This is an opportunity to check material and print quality and to make sure that the colors match your expectations.
Working with a reputable packaging printing company at this stage is incredibly beneficial. They can offer advice on materials and printing techniques to ensure your packaging turns out exactly as you envisioned.
Developing an initial product packaging design is a process that requires creativity, patience, and attention to detail. By following these five steps, you’ll develop packaging that looks great, connects with your customers, and stands out in the market. Remember, your packaging is an extension of your brand, so take the time to get it right.
