If you want happier clients and more repeat jobs, you need to produce high-quality prints at your commercial operation. In this list, you’ll find practical tips for improving the quality of commercial prints that you can apply today. Explore ways to tighten your workflow and sharpen your output so you can build a stronger reputation for your business.
Use High-Resolution Images
You set the tone for quality at the file stage. Aim for 300 dpi at the final print size for photos and detailed graphics. Check image resolution in your design software before you send anything to production. Upscaling low-res files introduces blur and imperfections, which clients will notice right away. Ask clients for original assets, not screenshots. When in doubt, print a small proof to verify sharpness and fine detail.
Choose the Right Paper Stock
Paper choice changes the way colors look as well as the feel of the finished product. For example, you may want to use glossy or satin stocks for photo-heavy brochures, while uncoated stocks for text-heavy booklets offer a premium, tactile look. Make sure to match paper weight to the job so pieces feel substantial without jamming the printing equipment. Plus, using the right paper can protect printing equipment, which will help reduce your operating costs over time.
Calibrate Your Printing Equipment
You’ll produce reliable color and clarity when you calibrate on a schedule. Set printer linearization, refresh ICC profiles, and sync displays weekly or biweekly, depending on the volume of your business. It can also help to create and label device-specific profiles and keep a change log. When you lock in calibration, you can reduce reprints, save ink, and deliver consistent results across jobs and media.
Optimize Color Management
You control color when you standardize your workflow. When designing projects, set your monitor to CMYK so the finished product matches what you see on the screen. Before printing, check critical brand hues with a printed proof. Make sure to keep lighting consistent at your inspection station with 5000K viewing conditions.
Regularly Maintain Your Equipment
Routine equipment maintenance is a crucial part of producing quality prints. Make sure you clean print heads, wipers, and capping stations on a set schedule. Vacuum dust from paper paths and trays, and replace worn rollers before they start to skew. Update firmware and inspect nozzles daily on high-volume devices. Most of all, it’s vital to invest in quality equipment as cheap printers have a lot of downsides that can disrupt your operation.
When you apply these tips for improving the quality of commercial prints, you’ll boost consistency, reduce waste, and keep clients coming back. High-res files, smart paper choices, and frequent machine maintenance help you deliver standout results and earn a reputation that drives referrals.
