Nothing is worse than spending time creating a product only for it to be undistinguishable online or on store shelves due to mundane packaging. A lot of what attracts customers to your product is the design of the package. Therefore, businesses must perfect their product packaging design to fit their brand and target audience. If you’re creating designs for your packaging, consider using the advice here.
Ensure Your Design Works on All Products/Mediums
Whether displaying your products on store shelves or taking photos for a website, your packaging design must work for all products or mediums used. For example, you might design a package for a homemade coffee roast and sell the product in stores and on an e-commerce website. Your design must be consistent and visually appealing regardless of where a customer views your products. Additionally, if you sell multiple sizes of the same product, the design must fit and look visually appealing in all sizes.
Consider Adding New Technology
Adding technology to your designs is an up-and-coming 2023 packaging industry trend to watch out for. One of our favorite examples of this strategy at work is a QR code! A QR code is a machine-readable image on your product packaging that customers can scan with their phone’s camera, leading them to a specific website about your brand. The customer would point their device’s camera at the code, and a link will pop up on-screen, directing them to read more about your brand, the product, or how-to instructions. You can also use this technology to hide a small promotion for loyal and valued customers.
Design To Protect
One of the biggest principles in packaging is the need to protect the product inside. You can perfect your product packaging design by creating a box or pouch that protects against damage or breakage during transport. While a vibrant graphic or logo is pleasing to the eyes, it won’t be as pleasing when the customer opens the box to find a broken product. Consider investing in a sturdy package material or environmentally-friendly fillers. Remember, it’s essential to preserve the quality of your products while also attracting customers with an eye-catching design.
Keep Your Brand and Customers in Mind
It’s more than likely that your customer’s morals and values align with those of your brand. Here is where the importance of creating a strong brand image comes into play—branding can determine which customers you attract to your products. The package is a direct reflection of your business and the product, so it’s vital that you tailor your designs to your target audience to generate more sales.
Packaging design is essential to your products because it’s the first visual representation of your brand a customer will see. Aside from the advice above, you should also be conscious of the font and colors you choose, the size of the design, and word choice. Finally, you must choose a packaging manufacturer who prints high-quality images onto packaging mediums.
