There’s a big difference between a package and effective packaging. Smart brands are waking up to the fact that customers are no longer interested in products that don’t support their interests through and through. Because of this, companies are always reinventing the shape, feel, and look of their packaging.
How to make an effective packaging design comes down to an acute awareness of the customers’ needs. Staying ahead of interest changes is a challenge, to say the least, but the payoff is for speaking directly to customers in more sales and lasting relationships with clients.
Make Sure All Labeling Is Efficient
Efficiency is key when it comes to labeling. Too much graphic design and text will bog a product down and make it hard to understand. The same goes for too few graphical elements or text. Customers need to be able to tell what the product is immediately.
You also want to convey how great your brand is in just a second or two. Lastly, it’s important to provide the essential information without going into serious detail. If a customer wants to know or should know more info, this is a great time to add a QR code and direct them to your product site.
Pack a Punch Into Branding
Powerful branding is at the heart of how to make an effective package design. If customers don’t instantly recognize your brand, chances are the method used is uninteresting and forgettable. Forgettable brands don’t get picked over memorable ones! Remember, you’re shooting for an idea that will stick in the customer’s head.
Think of any big brand on the market today. They all have iconic color combos, logos, mascots or key symbols, and jingles. These are all elements that give these brands an edge. By being memorable, brands gradually build trust. Trust turns into repeat customers which is essential to build a stronger business and reliable cash-flow.
Get Your Product To Stand Out
Other choices, such as printing differences, can create distinct visual differences using texture. If everyone on the shelf is doing the same thing with ‘texture, color, or shape, this could be a great chance to break away from the herd. Take the time to study the competition and then analyze the info from a customer’s standpoint.
Where can you change your packaging to better fit the product and the customer, rather than fit what the other companies are copycatting off each other? While it may seem scary to be the first to change, customer curiosity rarely fails. Different things are new things, and new things beg to be tried out.
