Expanding a business and growing is a lot easier said than done. Each business is different and must regularly test the waters, making little changes here and there. Read on for some easy changes that attract new customers to your business to try out.
Focus on Video
One of the best ways you can increase sales for new products and attract new customers is by focusing on video. People scroll past posts and fixed ads more than ever, so video has become the new dominant player in social media advertising. In addition to video being a great tool for advertising, it will also help beef up other marketing campaigns through emails and contribute to your website.
Videos are great ways to get information out to the public who are less inclined to read through a site’s landing page or blog post. More people are visual learners, so seeing information in video format will help attract them to your products and services more so than other forms of advertising.
Becoming More ADA-Compliant
Another great change you can make with your business that will help attract new customers is becoming more ADA-compliant. Even if you’re an online business, your event trailers should be ADA-compliant because it boosts your reputation and makes your business accessible for people with disabilities. Simple things like a wheelchair ramp, visual aids, and greater accessibility features open up your products and services to a whole new market.
Offer New Promotions
Some businesses see promotions, discounts, and giveaways as big no-no’s, but they are great changes you can make that will surely attract new customers to your business. Even the slightest discounts can make the biggest difference in some customers’ minds. So even though they’re not saving much money, they’re still more inclined to make the purchase.
In addition to helping attract new customers to your business, changes like these will also turn one-time-only customers into ones who keep coming back. A simple rewards card to buy a certain number of items and get the next one free is incredibly attractive to some customers, so consider trying it for your business.
Try out some of these easy changes to attract new customers to your business. People tend to reward proactive businesses with partnerships and purchases, so to make yours stand out, you may need to try some new things!