Instagram Story marketing allows you to easily promote your products and get your message across to your audience with as much creativity as you want. In fact, a study conducted by Social Insider reveals that you can increase the retention rate of your audience to up to 70 percent simply by posting five Instagram Stories per day. We’ve compiled some great tips for using Instagram Stories for your business as a primary part of your social media strategy. Make sure you also read this article on what video metrics to track.
Boost Engagements Through Instagram Story Games
One clever way to engage with your followers and boost your brand affinity in a playful manner is through Instagram Story games. Start a game or challenge by mentioning a few of your friends, then have them nominate more of their friends. The best part about Instagram Story games is that they deliver a direct call-to-action that organically drives audiences to promote and share your content on your followers’ platforms without requiring any additional software for the game to run.
Share Behind the Scenes & Increase Brand Transparency
The goal is to make your audience feel included by posting some behind-the-scenes footage, making them part of your everyday life at work. Give sneak peeks on what you’re planning to do next, or post a video that showcases your whole team to help increase brand transparency. In turn, transparency builds trust among your audience.
Wow Your Audience With Highlight Stories
Our list of great tips for using Instagram Stories for your business won’t be complete without mentioning curated collections of Stories, known as Instagram Story Highlights. Unlike regular Instagram Stories, Highlights allow your valuable content to stay visible even after the 24-hour period has passed. And because Highlight reels are featured right below your bio, users get to see your Highlights front and center. This easy-to-access content is also the perfect way to personalize your brand, show off your products, and set your brand apart from the competition in an aesthetically-pleasing manner.
Explore With Instagram Story Features
Whenever you post a product sale, discount, giveaway, or a new product, make sure to add a call-to-action text and a direct link that will take customers where you want them to go. For accounts with more than 10,000 followers, Instagram allows you to access a “swipe up” feature that directs users to the link without having to leave the Instagram application.
Another notable tip is to try asking questions using poll stickers or question stickers that will make your followers share their interests and get involved in your Story. You can also try leveraging a popular meme or a buzz around a topic as a tactical way to spark interest while taking advantage of that momentum.
Social media marketing continues to evolve but still offers many of the benefits of its early days. Any way you look at it, a strong social media presence is a necessary aspect of your overall marketing strategy.