Running a gym means constantly finding ways to keep members motivated and engaged. After all, boredom is the enemy of retention. The good news is that there are many ways to make your gym more interesting to members, ranging from hosting themed events to offering standout amenities. Keep reading for practical tips to keep your members excited and engaged!
Host Themed Classes and Events
Introduce themed workout classes to add a layer of entertainment to fitness routines, encouraging more people to move their bodies. These events provide fresh experiences and encourage members to participate in memorable ways. These are some examples of theme nights:
- ’80s dance cardio
- gladiator training
- superhero training
- survivor challenge
You can also tailor workouts to the time of year. During January, most people make New Year’s resolutions, many of which are about getting in shape. You can introduce a “New Year, New You” themed circuit training class that focuses on full-body workouts and goal setting for sustained fitness.
Buy Quality Equipment
People join a gym to use equipment that they do not have at home. Provide people with reliable and high-quality equipment that will help them achieve their fitness goals. Outdated machines can be frustrating and may lead to injuries, which can discourage members from continuing with their gym membership.
Moreover, make sure you know how to pick a commercial gym equipment vendor since your machines directly impact guest experience. Look for companies that sell a wide range of cardio, resistance, and flexibility equipment, allowing you to choose from a variety of options.
Create a Community Atmosphere
Going to the gym leaves some people feeling a bit out of their element, especially if they’re new to exercise. That’s why one of the best ways to make your gym more interesting to members is to focus on your community and reputation. Create a place where people feel welcome, encouraged, and motivated to reach their fitness goals.
You can create a community atmosphere in your gym by organizing group classes or workshops that allow members to interact with one another. Encourage teamwork and friendly competitions so that your members get to know each other and start forming connections.
Offer Unique Amenities
Chances are that you have a fair amount of competition, and you don’t want people to see you as just another gym in town. The good news is that many fun amenities, ranging from rock climbing walls to juice and smoothie bars, will make your fitness center stand out. Send out a poll to your current members to narrow your options and determine what your target market would like most.
Overall, making your gym more engaging keeps members interested and loyal, which contributes to increased retention.
