Among the most popular types of videos are unboxing or haul videos, where influencers film themselves displaying products they bought or presents they received. These videos have taken off, with many getting millions of views.
Watching someone unwrap or pack a product might seem mundane, yet followers love them, making them a powerful promotional tool. Learn how unboxing and packing videos promote brands.
When Unboxing Videos Started
Unboxing videos first emerged on the internet around 2006 with the advent of YouTube. Initially, they were videos of people opening tech gadgets. Over time, the trend expanded to include all types of products, from makeup and fashion items to toys and even food. Soon, brands started recognizing the trend’s potential as a marketing tool.
The Difference Between Unboxing and Haul Videos
While both unboxing and haul videos involve showcasing products, there are key differences between the two. Unboxing videos focus on the process of opening a single product and examining its features in detail. The excitement of seeing what’s inside every part of the box is a significant element of unboxing videos.
Haul videos, on the other hand, feature a variety of products that a person has purchased or received as gifts, usually from a single shopping trip or online order. The person shares their thoughts and reviews on each item, providing viewers with valuable insights into the products.
What Unboxing Videos Do for Brands
Good unboxing videos can significantly boost a brand’s visibility and credibility. They provide brands with a platform to showcase their products in a real-world context, allowing potential customers to see what they can expect when they purchase the product. Furthermore, these videos can also serve as a form of social proof, enhancing the trustworthiness of the brand.
Why People Are Now Paying To Watch Sellers Pack Their Purchase
In recent years, packing videos have also gained traction. These videos typically show sellers meticulously packing a product for shipment. The process is often so satisfying to watch that people will pay for such content.
For brands, these videos demonstrate their commitment to quality and customer satisfaction and create a powerful personal connection with the consumer.
A Great Unboxing or Packing Video Starts With Great Packaging
Every great unboxing video starts with great packaging, so you must create a unique unboxing experience for the consumer. Unboxing videos create an appetite in prospective customers to repeat the experience in person.
Packaging videos emphasize the care a seller puts into customer service. Demonstrating how they protect a product for shipping creates a personal bond between the seller and the consumer.
Unboxing and packing videos help brands by being one of many effective ways to promote a business or product. By leveraging these videos, brands can enhance their visibility, credibility, and customer engagement.