Whether you’re still relatively new to the entrepreneurial world or have been in it for quite some time, you’ve likely struggled with the challenge of trying to increase your business’s popularity. Sometimes, it can be quite challenging to get past that hole-in-the-wall status you’ve achieved thus far.
Sure, the people who know about you love your store, but you want to expand your customer base further than that. If this sounds even remotely close to your own personal struggles, this list of tips for making your unknown small business more popular is just for you.
Start With Local Marketing
As with all things in life, it’s best to start small. If you were to poll everybody who lives in your area, how many do you think would even know that your business exists? You don’t need an exact number, but if you feel like it would hypothetically be on the low side, then you should focus your marketing efforts on your local community.
You can do this by either putting your name out there yourself or encouraging your current clientele to do it for you through word-of-mouth. Putting your company out there yourself involves paying for billboard spots or getting involved at local events, while word-of-mouth puts the work on others, which makes it harder to force. However, some tactics can inspire them to tell others about you, such as refer-a-friend bonuses. Test out a few strategies, and record your improvements.
Make Your Message Clear and Relatable
None of your tactics will work if people don’t understand what you offer. Ensure that your company’s message is clear. Ask your current customers if they understood what you were going for with your messaging. If they didn’t, ask for their input on what they would change. Getting other perspectives is very helpful for things like this.
Even if your message is clear, your ideal target market might not relate to it. Look more into your desired clientele to determine what they want, then try your best to give it to them. For example, you should utilize creativity and persuasive language with your wall advertisements. The customization of these signs has many advantages, but the most beneficial is their ability to make a lasting impression on those who see them.
Build an Online Presence
Once you’ve followed these tips for making your unknown small business more popular and your local reputation has started to improve, take to the internet to draw in even more potential customers. Get on social media platforms, create a website, or even start up a company blog. Pursuing content marketing is the best way to break that 100K-revenue barrier that so many businesses struggle to reach.
Once you have a solid presence, it’s time to open up online sales. Since the beginning of the pandemic, so many people have started doing most of their shopping from home. If you don’t try to get in on the phenomenon, you’ll likely end up falling behind.