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eCommerce has taken off with most businesses moving to online platforms inspired by the change in consumer behavior emanating from the coronavirus pandemic. With businesses jostling to assert dominance online, there is a need for a strategy to stand out. Fortunately for most businesses, social media is emerging as a pillar to meeting an eCommerce platform’s objectives. Overall, all businesses must have a social media presence to maximize their online presence while boosting brand awareness.
While preparing your business for social media presence, you need to get ready. First, it is vital to research how social media can benefit your business and how you can attract and retain customers. With an array of social media sites, you need a perfect strategy where you can rely on third parties like Authorify marketing. Below are means to prepare your business for social media take over:
Understand Your Customers
You need to monitor your customer activity through different analytics tools and understand them. The analytics will enable you to understand the location of your customers and what they do once on your website, among others. If your business has an existing social media presence, it’s easier to create a targeted marketing campaign tailored to your target audience.
Enable Tracking
It is essential to track the performance of your social media campaigns. In this case, you need tools such as Google Analytics and Google AdWords. Tracking comes with various benefits like retargeting or adjusting campaigns based on the result.
Use Social Media for Sales
Some social media sites like Instagram can be used to link a shopping cart. Besides having a website, you can list some of your items on Instagram.
Select the Social Media Platform to Use
Although there is a range of social media platforms, go for the most established one. These platforms have the upper hand as they come with relevant features and ways to advertise and sell products. Next, consider which platforms attract your target customers since you will want to focus on where your clients spend time.
Boosting Your eCommerce Conversion Through Social Media
Using social media for boosting eCommerce prospects goes beyond just posting links and images on your preferred platform. However, you need to adopt some of the following tactics to stand out:
Adapt Hashtags
Include hashtags in your posts since they boost traffic to your platform that can improve sales. Notably, some users tend to search for products using hashtags, making it easier to view what you offer. Furthermore, if people view your products through hashtags, chances of being the target audience are high. However, you need to use relevant hashtags that should not spam users. Consider using brand-specific hashtags, product-specific hashtags, and trending hashtags.
Use Social Media for Customer Service
Although your target is to reach new customers, social media platforms can help you connect and manage engagement with existing users. Social media can be added to other existing customer support channels like phone or email. Note that with a social media presence, your customer will likely visit your page for more information, ask questions or give you feedback. You should be ready to handle the incoming feedback.
Social Media Ads
If you have a small social media presence, you might consider spending some money. Platforms like Twitter, Instagram, and Facebook come with established advertising features that you can explore. You can decide to create ads for promoting the page or specific posts. The campaigns should be customized to reach potential customers to increase the chances of conversion.
Running Promotions and Discounts
Use social media to offer discounts on a regular basis to attract new clients. When creating a promotion, focus on communicating a sense of urgency for most people to take action as the fear of missing out creeps in. It is advisable to run the campaigns in different phases across the year. You can also focus on exclusive, limited flash sales.
Engage With Your Customers
You need to get involved with your users when they comment on a post or send private messages. Be sure to avoid giving generic responses that are copy-pasted alongside providing detailed feedback. By engaging with customers, your brand will build credibility and relationship with followers.
Endnote
Social media platforms offer countless means eCommerce platforms can market their products. Using social media effectively is vital to evaluate and elevate your marketing strategy. Tailor your social media campaigns to help customers discover your brand, write reviews and provide referrals.
