Setting up a booth at a local commercial trade show or convention is a smart way to build brand awareness and gain new customers. However, if no one visits your booth during the show, your excellent marketing opportunity could go to waste. Discover some tips to increase booth traffic at your next commercial trade show appearance.
Help Your Booth Stand Out
You won’t be able to attract many interested parties if your booth blends into the background with the rest of the trade show. While designing and planning your exhibit layout and design, avoid boring colors. Choose bright colors and large fonts that will attract customers’ eyes from across the showroom floor. Just be sure to stay on brand with your company logo and existing designs so your products and displays don’t get lost in the process.
Take Advantage of the Environment
The trade show environment allows you to engage and communicate with potential customers like no other space. Marketing on a website or over the phone involves talking to the customer remotely, whereas a trade show allows you to demonstrate your products and services in person. Take advantage of this in-person environment by scheduling workshops and product demonstrations. This helps customers understand exactly how they work and why they should choose your business’s products or services over the competition.
Be More Accessible
Passing attendees won’t always wait patiently and line up to ask questions about your product or service. Instead, if they see all your booth’s attendants are busy, they’ll likely keep walking and pass up your booth entirely. If you expect a large crowd at a trade show, get as many hands on deck to man the booth as possible. You can even hire booth management companies to assist in managing your booth, taking down information, and more.
The number of people that visit your trade show booth is an important metric that you can use to measure success. Be sure to record the number of people that visit your booth as well as the number of leads that you’re able to follow up with. And remember these helpful tips to increase booth traffic and encourage more leads at your upcoming commercial trade show.
