Part of producing great copywriting is knowing what your words will look like in the final product. Sometimes, you need inspiration through a visual approximation. Wide-format printing can help, whether you’re producing preliminary sketches of a final ad or turning out the work itself. Read on to explore four great ideas for using wide-format printing in business. Whether you purchase one for your own purposes or seek the help of an outside printer to realize your ideas, these suggestions can help you make use of this method.
Give Them a Sign
Wide-format printers have a proud history of providing big, beautiful printouts. Wide-format printers, depending on their dimensions, can turn out impressive posters and awe-inspiring murals on a variety of materials, such as paper, film, vinyl, wood, plastic, glass, and many others. If you want a giant message that grabs attention, using a wide-format printer is the ideal way to go. That covers a lot of ground, but that’s just the beginning of what wide-format printers can do.
Wrap It Up
Words can move people to action. Words can also get moving and take action when you apply them to vehicles. Specifically, vehicle wraps make for great mobile advertising. Wide-format printers can transfer words and images to magnetic material and adhesive stickers, which can, in turn, decorate an individual vehicle or an entire fleet. Think of writing quick and inspirational copy that is easy to absorb in a parking lot or on the road.
Window Shopping
Window clings are fantastic tools for providing a rotating series of ads and messages in retail stores and office spaces. As the name implies, window clings use adhesive or static to remain attached to windows and other smooth surfaces of any size. They’re an immediate and individualized form of advertising perfect for on-the-spot messaging and marketing. They also provide different points of perspective, as some clings can work for audiences both indoors and outside.
Tools of the Trade
The last of our four great ideas for using wide-format printing in business is for the convention and trade show set. Wide-format printing is ideal for producing trade show signage and displays that help clients’ booths stand out or direct their customers to them. The flexibility and immediacy of wide-format printing means that your business can produce it in advance or even on the day of the events, permitting an ongoing showcase of messages.
