Greeting cards express all emotions and allow people to connect with those who have touched their lives on a new level. There will always be a need to send someone a greeting card. Whether it’s a congratulation on a promotion, engagement, or a simple thank you, they are essential to society. Here are some creative ideas to keep your greeting card business thriving.
Settle on a Demographic
Getting creative can be a challenge. Instead of writer’s block, you’re having a greeting card blockage. Don’t fret—sometimes, you need to narrow your way of thinking. Find a focal point instead of trying to appeal to everyone.
Settling on a demographic is a great way to narrow your scope. What appeals most to that community? What are they currently obsessed with? Once you find a topic or theme, the ideas will flow because you’re not thinking so broadly.
Cover Every Holiday
Instead of narrowing your target audience, broaden it with all-inclusive holiday cards. Most people celebrate national holidays, but recently recognized ones may not seem very common. However, that’s not your concern. You want your greeting card business to be as inclusive as possible to reach a wide range of customers.
Create a card for holidays in various cultures, and consider establishing a line for some of the lesser-known holidays. There’s a national sibling day, a national son day, the sweetest day, and so many more to explore. You’ll have a lot of ground to cover.
Use Special Supplies
If you want your business to seem special, you need to use special supplies. Consider using specialty paper for your greeting card business. You need it to set yourself apart from the competition. Specialty paper is not your standard card stock and has several different uses.
The paper will diversify your options and give you more room to be creative. You may not think customers don’t notice the texture or feel of the paper, but they notice more than just the words. Using this style of paper makes your business appear more sophisticated.
Avoid the Problems
Greeting card businesses try to be creative with their designs, but the ones they choose actually hinder their business rather than help it. Refrain from using black and white cards with no other colors.
They may seem elegant at first, but black and white cards are more difficult to sell. Color naturally draws peoples’ eyes, and that’s what you want for your products. If you do choose to sell black and white cards, add color to the interior or the envelope. Avoid designing your cards horizontally; they are problematic for retail stores and shelf space.
Don’t be afraid to think outside the box with your greeting card business. Thinking up creative ideas will keep it thriving.