Today I am sharing 3 creative ways to spice up your social media campaigns.
Chances are, your business has a whole handful of social media pages: Facebook, Twitter, Instagram, and the like. Coming up with unique, creative, and effective ideas for each of these platforms isn’t easy, especially when you’re pressed for time. If you feel like the content you post to social media could use a little je ne sais quoi to make it more interesting and relatable to your customers, here are some creative ways to spice up your social media campaign.
1st Creative Way – Have Fun With Videos and VFX
If you feel like your customers aren’t engaging with your posts as much as they used to, it might be time to play around with the kind of content you’re posting. Did you know that videos tend to get more views than other types of content? This is because, unlike a static image or plain, boring text, they’re interesting to watch.
Humans are visual creatures, and we’re also suckers for instant gratitude. Skimming through a blog post or analyzing the text and design of an image takes time, but watching a video is a quick, relatively uncomplicated, and rewarding activity. Of course, you can’t just upload any old video and expect it to be a hit. Take the time to really tailor your content to your customers, and make it fun by using video editing and enhancement techniques such as VFX.
2nd Creative Way – Host a Contest (With Prizes)
Hosting a competition or contest is another creative way to spice up your social media campaign. You can have a competition for the “Best New Flavor For [your product]” or “The Most Creative Way to Use [your product]”, to give you a few examples. These kinds of contests intrigue customers and will provide you with plenty of ideas for your business in the process. Who knew someone could make an entire dress out of toilet paper? Maybe your toiletry business’s next move should be partnering with the fashion industry.
There’s nothing that gets people quite as excited as the words “Free Stuff!” You always want to offer prizes as a little extra incentive, but these prizes don’t necessarily have to be big. Sometimes, all you need to tempt people is a comfortable T-shirt or a nice pen.
3rd Creative Way – Poll Your Followers
Do you have a question that you want an answer to? Post a poll on your social media page. This is an incredible way to get customer feedback without having to put in too much effort. Let’s say you own a coffee shop and are thinking about releasing a limited-time product for the upcoming season. There’s just one problem—you’re split between making it a mocha frappe or a mocha latte.
Have no fear! Head to your social media page and pose the simple question: “Do you prefer frappes or lattes?” Before long, you’ll have your answer—and a lot of detailed explanations in the comment section that will help you tailor the new product to your customers even better.
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