Search engine optimization is the best digital marketing option for long-term sustainable growth and increased online discoverability. Your business most likely already has a functioning website, but is it showing up in search results? Check out these SEO tips for beginners for easy ways to increase your site’s rankings for important keywords.
Add Content To Every Page
The best way to grow your business website’s organic rankings is by creating content. Every page on your website should have some content on it, and that content should be high-quality and related to your business.
Aim to write about 300 words of useful and grammatically correct content for each page on your website. You can do this over time—you don’t need to complete it all at once.
Start a Blog
In the same vein as adding content to your site, search engines look for sites that are regularly updated. One of the best ways to regularly update your site while also adding tons of relevant content is to start a blog. The importance of having a blog on your website goes beyond SEO, but it’s one of the best ways to increase SEO rankings.
Write blog topics that make sense for your business and address things your customers care about. For example, if you sell life insurance, it would make sense for your blog to discuss the following topics:
- Why Life Insurance Is a Good Investment
- What To Do After a Loved One Passes
- Different Types of Insurance and Why You Need Them
Check Your Site Speed
Google is beginning to place increased importance on the speed at which websites load. You can check on your site speed through Google; it will receive either a “pass” or “does not pass” rating. If your site does not pass, you may want to contact your website developer about ways to speed up our site’s loading time.
These are all great SEO tips for beginners. When it comes to SEO, it takes time to develop results. Patience is vital to successful SEO efforts. If you don’t see results from your efforts in the first few months, don’t fret! It often takes between six months to a year for rankings to reflect the changes you’ve made to your site. Google’s website crawler doesn’t index every site all the time, so you’ll have to wait for them to reindex.