Not all businesses possess a massive marketing budget. The fact of the matter is, as a company starts out, establishes a footing and looks to expand its market share, budgeting remains tight, so devoting a considerable amount towards the advertising … Continue Reading
With the barrage of social media services currently on the market, Twitter stands as something substantially different from everything else. By allowing users to send out limited, text message-like content, it makes it easy for followers to scan and read … Continue Reading
The old saying of, “Never judge a book by its cover” may prove accurate, but if the title doesn’t generate attention, nobody will read it to discover whether the contents are good or not. An attention-grabbing title is worth its … Continue Reading
A company is only as strong as its internal culture. When trepidation begins to creep into the fabric of the business, employees lose their dedication to management and their boss, potentially causing seismic shifts in the company’s very foundation. Worried, … Continue Reading
Email marketing is a must for anyone trying to build their brand and readership. If you’re just starting your blog now, then it’s important to start collecting email subscribers from day one. This is one of the best ways to … Continue Reading
Quick Note – This Content Refers To The “Content Creation” Side of Copywriting.
Since Google released its algorithm adjustments Panda, Penguin and, eventually, Hummingbird, copywriting experienced a significant shift. At the time, content farms dominated the Internet, churning out simplistic … Continue Reading
The best ads don’t stand out and their objective isn’t to be annoying. If you think long and hard about what captures your attention when looking at an ad, you’ll recognize it meets your expectations. If you do a quick … Continue Reading