Over the past few years, freelancing has become a lucrative job option for many. There is so much freedom in running your own business. While freelancing is not a “one size fits all” industry, most professionals agree on a few standard practices. To ensure the success of your career, here are some huge freelance mistakes you might be making.
Mistake #1: Incorrect Pricing
One mistake that new freelancers make involves pricing. Failing to price your services correctly can keep you from securing consistent work. When you charge too much, you risk pushing away potential clients. However, undervaluing your services leaves you vulnerable to exploitation.
The best way to set your prices is by looking at industry trends. Find successful freelancers in your field to use as examples and charge accordingly.
Mistake #2: Mismanaging Time
One thing that makes freelancing so attractive is the ability to set a flexible schedule. The downside is that it’s easy to mismanage your time. If you haven’t established a steady work routine, you may miss deadlines and under or overbook yourself.
Your freelance business is just like any other job. Set regular working hours that you can dedicate to completing projects and communicating with potential customers. Time is money, so practice productive time-saving techniques to minimize any scheduling issues.
Mistake #3: Not Defining Your Niche
You might think that casting a wide net will bring you more work. In reality, not defining your niche is a huge freelance mistake you might be making. Often, operating outside of your area of expertise will result in mediocre content that can damage your reputation.
Don’t be a “yes” man when freelancing. Instead, find a specific field of interest that you have knowledge or experience in. Then, only pitch your services to clients who fall into these categories.
Mistake #4: Skimping on Marketing
Like it or not, marketing is essential to running a successful freelancing business. Unfortunately, you can’t just let your work speak for itself. Advertising your services on multiple platforms is the key to spreading the word and acquiring new clients.
In the digital age, the most effective strategies involve SEO and social media marketing. However, don’t skip other traditional advertising techniques, like networking. Attend events with high-quality supplies, like a well-written resume and business cards. Avoid common business card mistakes to ensure that they clearly communicate your information.
The good news is that it’s easy to avoid these mistakes once you know them. Freelancing is all about doing what you love while operating as your own boss, so set yourself up for success with these helpful tips.