Setting up an e-commerce site and exploring the factors that improve its overall SEO is no easy task for newer or even existing businesses. However, once you nail all the basics, you might expand your website’s capabilities in new and useful ways. If you have reached that point, then this article on some new website features e-commerce sites need to try out is just for you.
Advanced Payment Options
Even though almost all debit and credit cards are universally recognized, there are still quite a few payment options that e-commerce sites don’t accept. PayPal is one of the most prominent. Not everyone feels secure putting their card information onto multiple websites, so allowing payment options like PayPal will increase your sales. There are also plenty of apps that let their users pay for their purchases over time.
However, the big one that everyone is talking about these days is cryptocurrency. Due to their unstable nature and issues with fraud, we’re not going to suggest flat-out that you allow customers to use these currencies on your site. But we still think you should consider them. If you discover that a large portion of your target market would rather pay with crypto and you feel secure accepting that as a form of payment, now would be a great time to give it a try. You will stand out from the competition.
Faster Loading With CDNs
While content delivery networks (CDNs) are not a new concept, they surged in popularity among e-commerce sites because they are effective at speeding up webpage load times. If your products take too long to show up on the page, you’ll quickly lose customer interest.
Modern CDNs are an excellent tool for this issue since they work with more fluid content, unlike older networks. On top of that, they use solid-state drives instead of outdated hard drives. Anyone who’s used an SSD in their personal computer knows how much of a difference those make to the speed.
Due to the increase in hackers and bots, website security is more important than ever. Too many companies set it up and forget about it. They’re often too busy with other pressing matters to make updates. While this is understandable, it’s not excusable. Fortunately, our final new website feature e-commerce sites need to try out covers this issue. Services such as cloud computing have become advanced enough to handle some of the more mundane parts of this task, but they don’t cover every aspect of security.
For example, fraud is a common problem in the e-commerce industry. Many companies still use traditional fraud protection methods, but these require a lot of additional work to function properly. Luckily, there is a new alternative. Machine learning- and AI-based fraud protection are within the reach of many businesses, even smaller ones. Be sure to investigate it as an alternative to your current methods.