Website data gives a pretty comprehensive breakdown of site views. Learning how to increase sales at the point of purchase is the best business hack to date. By optimizing your website, updating content weekly, and removing some clutter, you’ll see increased sales, especially from returning customers.
Improve Your E-Commerce Website #1 – Regularly Refresh Content
By regularly refreshing your content, you show your customers that you’re active and invested in your brand’s content stagey. In addition, updates related to your brand make for great content to share in a pop-up event, in an e-mail, or on social media.
When updating your site, be sure you use high-quality pictures and videos, no matter what the product is.
Improve Your E-Commerce Website #2 – Have An Optimized Site
One of the best tips to improve your e-commerce website sales is to ensure your website is accessible to people with different reading ability levels and to people who speak other languages. This also great to remember and apply to your products too. Your site should include the option for multiple languages—as should your product labels. Test your site to make sure it switches to other languages and to ensure it’s compatible with mobile devices.
These changes won’t affect the presentation of your website in any way. However, it’s an extra step to take when you’re designing your website to boost your organic search rankings. When you’re uploading content to your e-commerce store, the most straightforward accessibility accommodation you can use to increase interaction includes adding alt text to images.
Improve Your E-Commerce Website #3 – Declutter Your Website
By decluttering your website, you give users a chance to focus on the actual calls-to-action on the pages. Yes, having reviews and scrolling banners on the page is great, but consider saving the additional clutter for pages that don’t serve practical purposes.
Improve Your E-Commerce Website #4 – Add a “Contact Us” Button
By adding a “contact us” or “chat with us” button, you give customers the option to ask any last-minute questions that may not be in the descriptions, frequently asked questions, or operating terms and conditions. Consumers like to know they can get in immediate contact with a business owner or someone in the company. Adding a contact button can improve your e-commerce website sales because swift customer service leaves more time for browsing.
Improve Your E-Commerce Website #5 – Establish Partnerships
Another tip to improve your e-commerce website sales is establishing partnerships. Through these partnerships, you’ll be able to place ads and backlink to articles and products, and the companies or influencers with which you partner may even include some social media promotion, too. Meaningful alliances will always work in your favor. Don’t be scared to put yourself out there and network at mixers, pop-up shops, or even the local convenience store. You never know who you’ll meet or what business relationship can blossom!