Customers rely on labels to help them learn about a product’s purpose and alert them to any health or safety concerns. While companies are required to label their products for these reasons, not all businesses provide translations of product information in other languages. In this blog, we’ll discuss why product labels should include multiple languages.
It Makes Your Product More Accessible
One of the most important reasons why product labels should include multiple languages is because it makes products more accessible to a broader scope of customers. Whenever businesses outline packaging and labels for their merchandise, customer accessibility should be a major consideration in their designs. With accessible labels and packaging, a wider audience of customers can use a business’s products.
Customers also appreciate companies that value the needs of consumers and aim for higher levels of inclusivity. The more efforts businesses can make towards making their brand accessible, the greater appreciation and support they’ll have from customers.
Specialty Labels Make Including Translations Easy
If your business is hesitant to include multiple languages and translations on products due to spacing or packaging concerns, consider producing specialty labels. There are various types of specialty labels available to include additional product information without requiring more space or higher printing costs.
For example, fold-out labels allow customers to fold out additional label information manually. Since these labels can condense information into a contained label space so easily, there’s no reason for companies to avoid including these labels on products.
Specialty labels that can include translations
- Fold-out labels
- Dry peel labels
- Reseal labels
It Keeps Customers Safe
Labels for food and medicine products are vital for keeping customers healthy. When companies fail to provide multiple languages or translations on their labels, they put customers at risk for health and safety hazards. Although these translation labels are not regulated or required by law, businesses should always aim to create inclusive products that can fit customers’ needs all over the world.
Even smaller translations of important alerts can make products safer for customers and avoid severe reactions. When customers feel safer shopping with your brand, they can build a more intense level of trust with your business.
Including multiple languages and translations on your labels makes them convenient, more accessible, and keeps customers safe. Consider including multiple languages on your company labels to increase your brand awareness, customer appreciation, and inclusivity.