Business cards are a valuable marketing tool for businesses of all sizes. They allow you to advertise yourself and supply potential customers with a way to reach you. Plus, their small size makes them easy to carry around and hand out no matter where you are. Before you give out your contact cards, make sure they’re memorable. Delve into tips for making business cards that stand out and help you attract more customers.
Add a Tagline
Your business cards leave an impression on everyone you hand them to, so they should include some key information about your company. A tagline helps communicate a message about your company, telling customers a lot of info in a few brief words. The message you include should be something target audience members can relate to. It may even evoke an emotion.
For instance, if you own a home renovation business, your tagline could be “We help make your house a home.” From this message, potential customers will be able to infer that you value their vision in your work.
Pro Tip
Remember that deciding on an original tagline doesn’t happen overnight. Take time to create several drafts until you have the ideal phrasing to add to your business cards.
Use the Right Paper
Despite its importance, this detail is easy to overlook. Avoid using thin or flimsy paper, as it’s more likely to tear. Moreover, evaluate the many types available and the differences between coated and uncoated bond paper. Most professionals use coated bond paper for business cards because the layer coating adds durability.
From here, you’ll also need to decide whether you want the cards to be matte or have some shine. A silk-gloss finish is popular because of its increased durability, resistance to water damage, and professional appearance.
Choose the Right Font
Another way to make business cards that stand out is to consider your typography options and sizes. This may require a bit of trial and error. Narrow your choices down to a few fonts that look aesthetic, are easy to read, and reflect your brand personality.
Once you’ve selected a few typographies, type your name, contact information, and tagline in each option, and print a sample card. Omit out any options that are hard to read at a glance; business cards provide quick details, so they should be easy to read.
Use Brand Colors
There are many reasons colors improve business branding, and one of the most important is that they capture the eye. So, make sure you add your brand colors to this marketing material.
If your business colors seem too dull for marketing materials, analyze other options in the same color palette. For instance, if your color palette is green and white, consider adding a splash of navy to the cards. Anyone looking at the card should recognize that it’s for your business, which is why it’s important that the color sticks out to nearly everyone. The more your business card reflects your brand, the easier it is to stand out to all customers.
