Membership cards are a great way for your business to reward customer loyalty. If you’ve recently decided you want to add membership cards to your establishment but don’t know what information to include on them, we can help. You’ll need basic member and business information, but you can include extras that make the shopping experience more efficient. Keep reading to learn why you should put a QR code on your membership cards.
Consolidate Information
A QR, or quick response, code can digitally link to any information you want. That means you can consolidate your information into a single digital file or website, attach the QR code to it, and then add the QR code to your membership cards. This means you don’t have to print the same information over and over. That will make the printing process easier and allow your loyal members to get everything they need with a quick tap on their phones.
Track Information
QR codes don’t only have to be for customer use. Since members will have to use their membership cards to get into your store or reap their rewards, they’ll have their cards on them, and that means your employees can scan them. Putting a QR code on the card that your employees scan during the customer shopping experience will allow you to track information about spending habits and demographics. This information can enable you to better interact with current customers and bring in new customers.
Add Aesthetics
You shouldn’t just add a QR code to your membership cards for informative purposes—you should also add them to elevate the design of your card. Membership cards have to contain a lot of information, and that means you have little space for design. While QR codes can easily consolidate some of that information virtually, they can also act as a design element. You can order a QR code in any design you want, including different colors or in the shape of your business logo. That means you can add aesthetics and practicality to your cards at the same time, which is a win-win.
You should add a QR code to your membership cards to consolidate and track information, as well as make the card more aesthetically appealing. By making the information easy for customers to access or using the code to track spender information, you can grow your business. And cards with an aesthetically pleasing QR code will draw the eye and even act as free advertising, allowing the word on your membership program to spread.
Membership cards are a great way for your business to reward customer loyalty. If you’ve recently decided you want to add membership cards to your establishment but don’t know what information to include on them, we can help. You’ll need basic member and business information, but you can include extras that make the shopping experience more efficient. Keep reading to learn why you should put a QR code on your membership cards.
Consolidate Information
A QR, or quick response, code can digitally link to any information you want. That means you can consolidate your information into a single digital file or website, attach the QR code to it, and then add the QR code to your membership cards. This means you don’t have to print the same information over and over. That will make the printing process easier and allow your loyal members to get everything they need with a quick tap on their phones.
Track Information
QR codes don’t only have to be for customer use. Since members will have to use their membership cards to get into your store or reap their rewards, they’ll have their cards on them, and that means your employees can scan them. Putting a QR code on the card that your employees scan during the customer shopping experience will allow you to track information about spending habits and demographics. This information can enable you to better interact with current customers and bring in new customers.
Add Aesthetics
You shouldn’t just add a QR code to your membership cards for informative purposes—you should also add them to elevate the design of your card. Membership cards have to contain a lot of information, and that means you have little space for design. While QR codes can easily consolidate some of that information virtually, they can also act as a design element. You can order a QR code in any design you want, including different colors or in the shape of your business logo. That means you can add aesthetics and practicality to your cards at the same time, which is a win-win.
You should add a QR code to your membership cards to consolidate and track information, as well as make the card more aesthetically appealing. By making the information easy for customers to access or using the code to track spender information, you can grow your business. And cards with an aesthetically pleasing QR code will draw the eye and even act as free advertising, allowing the word on your membership program to spread.
