Let’s dive into the SEO Secrets that will outlast Google. To the inbound marketer, search engine optimization (SEO) is one of the invaluable tools to have. A well thought and optimized SEO strategy can earn your website a prominent ranking in major search engines like Yahoo and Google. It can help your website to garner much traffic, resulting in increased sales. Although search engines have developed over the years, the benefits of SEO have not changed. The changes in the search engine have made it slightly difficult to maintain a high rank on the search engine results page.
Though SEO has undergone various best practices, there are a few tested B2B SEO tips and best practices that can increase the chances of your website remaining in the higher ranks instead of being low ranked, at worst removed (not indexed) altogether. Below are the must-know secrets that will help you outlast google.
Must Know SEO Secrets that will Outlast Google
Exploiting Latent Semantic Indexing
Pros in search engine optimization understand the value of Latent Semantic Indexing (LSI). LSI is a feature that enables search engines to understand the context of a web page’s subject properly. Different words can have varying or multiple meanings. Without the proper context, it is not easy to understand what the author intended. For instance, the word chip can have diverse meanings depending on what context you place on it.
It may mean microchips in the technology context, potato chips in the food context, and poker chips in the casino context. The search engine evaluated the words that surround a specific word to get the context. It also helps it conclude what the overall content means. This is all done with the help of LSI. From this point, the search engine categorizes the page and decides whether to include it on the search engine results page when a person searches the related content.
Overusing one key phrase or keyword may appear spammy to the search engine. Therefore, do not stuff your content with the keyword as it may have a negative effect. To have a cohesive theme all over your webpage, include several related phrases and words. It offers a substantial insight into the subject.
Making use of Thorough and Clean HTML Code
For a browser to render and read the webpage properly, you must code it using HTML language. If a browser can easily read a webpage, then the search engine also can. To add a webpage to their index, the search engine uses small programs called spiders to crawl it (GET) and fetch its contents. If the HTML code is sloppy and incomplete, it becomes difficult for the search engine to render the page correctly. It may be through having tags without closing instances, images not having alternative text, or not representing special characters with special character codes.
Ensure that your webpage has as clean code as possible. It should include title tags, alternative text for the images, having meta-descriptions, and using the special character codes properly. Keep off flash-based pages as the search engine cannot read them. While this might seem tedious, it is the foundational framework on which you start various content-related aspects. The bottom line is that regardless of how good the quality of your content is if a search engine cannot read it, you are probably the only person who can.
Using a Variety of Content
To have better ranks on the SERP, textual content is no longer enough. Your webpage should have a variety of multimedia-based content like images, videos, and other forms of graphics. Search engines seem to favor websites that have a variety of methods for delivering content. However, the multimedia content you decide to display should be consistent with the general theme of the page. The relevance of your webpage improves.
In addition to having various types of content, they should have top quality, comprehensive, and recent. Such content ensures that the keyword ranking and the visibility of your website improves. The sites that have comprehensive content outperform those that do not on the Search engine results page.
Using Inbound Links
‘Content is king’. You may have probably used or heard that axiom at one point when discussing SEO. While there is much truth in the statement, quality content is not enough alone to give your content a higher ranking on the search engine results page. Many sites have quality content out there but remain buried beneath in the search engine results page. Some less relevant sites have only mentioned your keyword (or something that remotely relates to it) only once on the entire page. You may ask, how does this happen?
In most cases, it is because of page authority. Page authority is a ranking factor that gives preference to pages having a larger number of backlinks (links from other websites that point back to yours). For the authority of your webpage to improve, get as many links as possible. However, the links should be from related content and come from authoritative sources as other links may look spammy in the search engine’s eyes. Backlinks are among the three top factors that Google uses to rank web pages. You can do this using the methods below:
• Guest post links: for this to be effective, you must have top-quality content.
• Build resource page link: It involves getting all the inbound links from sources with eminent authority pointing out the valuable resources to your sector. It improves the visibility of your website quickly.
Authoritative backlinks are part of the Google EAT (Expertise, Authoritativeness, and Trustworthiness) concept. Google uses the three factors to gauge how much it can trust a website. Authoritativeness focuses on the strength of the domain and the authority of content. Backlinks are an essential source of this.
However, good rankings do not happen overnight. It calls for attention to detail and patience during the entire process to achieve the required results. Undoubtedly, the SEO world looks like a labyrinth, but if you focus on the above-listed points, they will rank you higher than most other websites. It is so in most organic searches. The above practices will keep you ahead of significant search engines like Google.
For more tips on SEO check out this blogpost on the Most Useful SEO Tips For Beginners.
Senior SEO Strategist at Nine Peaks Media, a B2B SEO agency that helps SaaS, software, IT and technology companies rank on the first page of Google with effective content marketing strategies. Nine Peaks offers performance-based inbound marketing, conversion rate optimization and search engine marketing services.