Let’s talk the top product packaging trends for fall 2021. A lot has happened within the past year. Changes in the news, the economy, and customers’ lives have ultimately led businesses to rethink certain aspects of their products and services. While companies often implement new changes to their product packaging every year, this year is primarily reflective of the rapidly changing market.
In this blog, we’ll examine what the top product packaging trends for fall 2021 are. Continue reading to learn more about what your business should expect to see in the market this season.
Color Blocking
In 2020, marketing packages wore more abstract designs. Visual logos embraced a more digitally illustrated graphic impression. In 2021, businesses can expect to see a continuation of this trend, particularly with the use of color blocking.
Similar to the vein of abstract graphic designs, color blocking focuses on using two or three primary colors to contrast each other’s shade and catch the attention of nearby customers.
Companies are leaning more towards redesigning their labels and product packaging to include color blocking because this aesthetic helps to modernize their brand. Simple to execute and effective for naturally drawing customers’ eyes in, this trend could have a long-lasting effect on the industry.
Layered Packaging
Over the past decade, customers’ relationship with products and consumerism has changed significantly. For example, while the main selling point of a product at one point was its purpose, today, the unboxing experience of merchandise is much more significant.
Customers expect to have layered aspects to their packaging that makes the experience of opening and using these products more enjoyable. For example, the cosmetic industry continues to see an increased demand for innovative and creative packaging shapes, colors, and layered designs for new products.
In the food and beverage industry, customers still expect a unique unboxing experience of their products. For example, customers prefer soda bottles with thoughtful textures instilled in their glass and vintage style labels.
Sustainable Materials
While this trend is in no way new to the market, it’s still one of the top product packaging trends for fall 2021. Eco-conscious product packaging has become not only a trend but an expectation from customers.
If your brand has not already considered redesigning its packaging to be more environmentally friendly, now is the time to make this transition.
Some of the most popular sustainable trends that businesses have embraced including the following:
- Recyclable packaging materials
- Recyclable label materials
- Soy-based inks
- Condensed packaging
Sample Packaging
As more and more businesses are upgrading their online services, brands are taking a note from successful eCommerce companies. For years, small eCommerce businesses have added free samples of products to customers’ orders as both a token of appreciation and an incentive to continue shopping with them.
This fall, more and more in-store businesses are expected to adopt this trend. Companies have already begun to redesign their packaging to fit a free sample of new products. Another variation of this trend is the inclusion of label stickers.
Label stickers are a highly practical and cost-effective approach to advertising. Businesses can print a small version of their labels and logos on stickers to customers and establish brand recognition. There are plenty of ways to use label stickers for your business.
These are just a handful of the trends you can expect to see dominate store shelves in 2021. If your brand is long overdue for a redesign, consider which trends could be feasible to include in your new product packaging.
If you’re looking for more small business tips check out our post on 5 Tips To Improve Your E-Commerce Website Sales.
