Many people ask me what it takes to start an internet business. They usually ask me because I work as a consultant to some of the industries top names. So, in this short article I’m going to share with you the 3 strategies you can use RIGHT NOW to start your own internet business from home.
1) Decide On A Market
One of the greatest problems most people have is that they don’t understand marketing basics. It’s not your fault, though. How could you know if no one ever told you? You see, growing up most of us read the newspaper or watch the news and get our heads filled with these ideas of how people get rich.
Most of the time we read about a single mom who invented a new cookie and now she’s rich! Or we hear about a guy who sold a piece of toast on ebay and made $45,000. So instantly we think we have to create something new, or stumble upon some gimmick.
But the truth is, that’s not how the majority of people become wealthy. And it’s definitely NOT how you start an internet business.
The easiest, safest, and most profitable way to start an internet business is to find a market of people already buying products. Generally, the more competition the better. You just want to get a small piece…because that’s all you need to make a BOATLOAD of money.
But how do you find a hungry market ready to shove their money into your bank account? I’m glad you asked.
2) Conduct Thorough Research
Research is the safety net upon which you build your empire. Most people fail for one reason only – lack of research. But how exactly do you do research? And how do you know when people are actually buying something?
The easiest way to start your research is to use a research tool. Most of these are free, but there are some paid ones. Some of my favorite tools are:
Here’s how they work.
These tools allow you to find out how many people are searching for a certain keyword or phrase. You just type the keyword in the box provided and click on submit or go. So, to research your market idea, you start with your general keyword. For example, if your market idea was pets, you could start by first seeing what sort of search volume the keyword “pets” gets.
This is a very broad topic, but from here you’ll work it down until you have something with a good search volume (50,000+) that you know you can write about. To continue our example, you might find that dog products are really popular. Within that, you discover that dog food diets get searched quite a bit.
From here, you go to Google.com and do a search for dog food diets. You are looking for at least 1-3 pages of Google ads, appearing on the top or right hand side of Google. These ads let you know that other people and/or companies are out there PAYING to advertise, usually a very good sign.
Once you have a well searched topic and plenty of Google ads running, you are ready for step 3.
A word of caution, though. The other side of the research coin is just as bad as not researching. And that’s over-analyzing. There is only so much research you can do before you’ve got to take action. Don’t get caught up in what many call “analysis paralysis”. There’s a time to research, but just as important there’s a time to take action.
And leads us to Strategy # 3.
See Part 2 For Internet Business Strategy 3
In the meantime, you can read my letter here, it’s good reading!